Messaging for Change
Year
2011 - Los Angeles, CA
Speakers
DeDe Dunevant, Managing Director, Communications, Drug Policy Alliance, New York, NY
Aaron Houston, Executive Director, Students for Sensible Drug Policy, Washington, DC
What messages resonate with people who remain skeptical of drug policy reform? We’ll review the latest and best drug policy reform message testing and polling results – and provide opportunities to practice using those messages. Participants will gain new tools for the debate and learn what specific messages work for persuadable audiences.